Sale Rosa dell'Himalaya 

An exclusive, elegant and sophisticated product that comes from old mines in the district of Jherum, Pakistan, and appreciated since antiquity for its purity and its composition based on minerals.

THE CHALLENGE

The packaging of the client's competition is very simple and basic. Currently, in Italy, salt packaging has a sad and anonymous aspect. That is why we wanted to develop a new concept with a young, dynamic and well recognizable image.

THE APPROACH

Gemme dell'Himalaya is an exclusive, elegant and sophisticated product. Its name (precious stone), its origin (mountain) and its particular form (not uniform) has been translated into a visual language composed of straight lines and geometric shapes suggesting a diamond, a precious and exclusive stone.

PRODUCT CONCEPTS

gemestone
mountain
natural/organic
quality

EMOTIONAL CONCEPTS

exclusive
elegant
sophisticated
enduring

VISUAL CONCEPTS

straight lines
diamonds
geometric forms
pink

VISUAL IDENTITY

After defining the concepts, there was already a well-identified visual context. At the iconographic level, a simple element had been reached that was closely associated with the former concepts. At a typographic level, we had to accompany the symbol with a sans serif font (Karla Regular), to which we added features of the symbol complementing it with the human and artisanal factors by using a humanistic and cursive font (Lora italic).

PERSONAL BALANCE

The collaboration and dialogue with the client was the best part. The briefing became an internal reflection of and for the company. They discovered who they were and what they wanted to become by launching this new product in the market. They made my job a lot easier.

The worst part was the change of naming once presented (and accepted) the proposal for a commercial issue. Things that happen, or as my dad would say: the second time is always better.

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