Olga Gómez 

IT consultant concerned about translating "IT language" for the understanding for all; since we all need to understand to make better decisions for our business

THE CHALLENGE

As a professional, Olga Gómez wants to adapt to her clients translating computer terms into plain and simple language, so that they can better understand the problem and its solution. We had to show a complex language in a friendly and straightforward way.

SERVICE CONCEPTS

computing
technology
advice

EMOTIONAL CONCEPTS

familiarity
proximity
guidance

VISUAL CONCEPTS

rotundity
minimalism
simplicity

THE APROACH

People fear what they do not understand. Technology is greatly feared. Our approach seeks the friendly side of technology to catch our target (little and middle business).

VISUAL IDENTITY

Forms with pixel seem attractive to everyone, and I think they represent homesickness for current technology. It was the point to get closer to the kindness we were looking for from the beginning.

We wanted to show the friendly side of technology but within a serious and professional framework. The blue contributed this seriousness, and the contrast with soft rose added a feminine point without falling into clichés.

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