Olga Gómez
IT consultant concerned about translating "IT language" for the understanding for all; since we all need to understand to make better decisions for our business
THE CHALLENGE
As a professional, Olga Gómez wants to adapt to her clients translating computer terms into plain and simple language, so that they can better understand the problem and its solution. We had to show a complex language in a friendly and straightforward way.
SERVICE CONCEPTS
computing
technology
advice
EMOTIONAL CONCEPTS
familiarity
proximity
guidance
VISUAL CONCEPTS
rotundity
minimalism
simplicity
THE APROACH
People fear what they do not understand. Technology is greatly feared. Our approach seeks the friendly side of technology to catch our target (little and middle business).
VISUAL IDENTITY
Forms with pixel seem attractive to everyone, and I think they represent homesickness for current technology. It was the point to get closer to the kindness we were looking for from the beginning.
We wanted to show the friendly side of technology but within a serious and professional framework. The blue contributed this seriousness, and the contrast with soft rose added a feminine point without falling into clichés.
