CED Rebranding

This Center for Demographic Studies wanted to position itself in the environment of scientific centers. Being different but, showing at all times what they really do: demography. Project developed with a team of Ondeuev.

THE CHALLENGE

The Center for Demographic Studies (CED) is an institution that offers research and training in demography. They are based on three sectors: research, education and dissemination.

They want to try to differentiate them but they create a whole. In addition, they wanted to be identified primarily by other demographers or people within this field. The approach had to be in the vision of other scientists and not in another type of audience outside of this world, their world.

We investigate how the demographic scientist represents the data. How they translate their knowledge and represent them in their language.

ENTITY CONCEPTS

demography
learning
teaching

EMOTIONAL CONCEPTS

proximity
familiar
multicultural

VISUAL CONCEPTS

dynamism
flexibility
3 pieces/sectors

THE APROACH

We extracted in this way to represent generations, a pattern to use in all the pieces of the brand. It was a language that all demographers could understand and feel represented by and for them.
We work closely with the client to make a representation of real generation and make them not look like origami figures. It must be an abstract form for all and generations represented graphically for demographic scientists.