Calvo Around the Future
The world is changing every day, and companies have to adapt to a new kind of businesses in new contexts
THE CHALLENGE
We wanted to make something innovator because we needed to get people/clients closer to the digital concept, but, at the same time, it had to be not too much contemporary or disruptive to not scare away our target. The challenge was to find the right balance.
SERVICE CONCEPTS
consultancy
strategy
transformation
digital
EMOTIONAL CONCEPTS
empathy
closeness
ease
VISUAL CONCEPTS
warmth
not traditional
not very modern
balance
human
technological
THE APPROACH
Technology, such as life, is continually changing, and this transformation was the key to create this dynamic logo. We wanted to reinforce this concept by also giving it a colour change: starting from warmer colours (which represents the human side) until getting to cooler shades (which represents the technological side).
VISUAL IDENTITY
We decided to choose very neutral typography but always keeping in mind a sans typography. We didn't take a significant risk with that; the main thing was the symbol of the logo. This colour range allows us making a lot of pieces inside the same visual environment.
PERSONAL BALANCE
This project was characterized by smooth and fluid communication with the client. And even if the entire project was developed on remote, it wasn't a problem at all. All my propositions were understood and well received.
It was amazing to design a business card in Japanese. If I could change something, I would have liked to work on the naming of this brand.
