Anyhire brand restyling
Changes on Anyhire must be since inside to outside. So, It's really important to know what is the new strategy like a renew digital product. How is its new approach to satisfy to users?
THE CHALLENGE
Anyhire is a website that allows you to search and rent things by location. It is a community that focuses on having benefits from things that people do not use, or getting things that they need to use and do not need to be purchased.
It seems to need a new look as a brand, and it's not just a cover change. It is necessary to create a visual atmosphere that represents the values and principles of the brand.
THE APPROACH
Re-think the form keeping the essence. It is necessary to simplify the sign that represents Anyhire. It must be an evolution, not a change, the essence had to be perceived in the new logo. Corporate blue remained an essential visual concept, as a guiding thread of the past and present, but choose the freshest blue, providing more brightness and liveliness. The inclination of the letters was also maintained to give dynamism.
PRODUCT CONCEPTS
local
collaborative
useful
EMOTIONAL CONCEPTS
neighborhood
truthful
familiar
VISUAL CONCEPTS
homely
fresh
dynamic
before
classic
serious
after
fresh
dynamic
VISUAL SYSTEM
It is necessary to simplify the sign that represents Anyhire. It must be an evolution, not a change, the essence had to be perceived in the new logo. Corporate blue remained an essential visual concept, as a guiding thread of the past and present, but choose the freshest blue, providing more brightness and liveliness. The inclination of the letters was also maintained to give dynamism.
