A&C Arquitectos 

Architecture studio founded in 2008 dedicated in recent years mainly to new construction and reforms of use residential, commercial, teaching and health.

THE CHALLENGE

After more than 10 years, A&C team wanted to change and renew their old and classic brand. They weren't represented 100% with their before image, it was like something outside of them.

THE APROACH

It was necessary to know who is behind the A&C team: Pilar and Antonio. It was necessary to know how they understand their work, how they develop their project process and the philosophy of their company. After an interview, we discover these different aspects that define and create this good team. This balance has made this project strong and comfortable in common.

PRODUCT CONCEPTS

custom
functionality
sustainability

EMOTIONAL CONCEPTS

hope
honesty
hear

VISUAL CONCEPTS

simplicity
calm
orthogonal vs diagonal

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